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Lenny's Newsletter · 14 min · English

How to work with designers, from the people who do it best

The single biggest unlock for most product teams is not process. It is how early designers are in the room.

I asked twelve design leaders the same question: what do great PMs do differently? The answers were surprisingly consistent.

ImageA hand-drawn chart with two curves. “Design involvement” rises early and stays high, while “Rework” drops toward zero. The caption reads “earlier is cheaper”.

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